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RSM Marketing

Candor, Action, Curiosity

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About RSM Marketing: Empowering Your Business with Expertise and Innovation

CULTURE. STRATEGY. TECHNOLOGY.
SURROUND YOUR BUSINESS WITH SMART PEOPLE.

Since our inception in 2010, RSM Marketing has been dedicated to bringing enterprise-level marketing prowess, cutting-edge tools, and innovative technologies within reach of mid-sized companies. Our Kansas-based firm, with vibrant offices in both Kansas City and Wichita, leverages a comprehensive team of experts “under the same roof” to deliver outstanding marketing solutions across various industries. We specialize in serving sectors such as construction, concrete manufacturing, HVAC, and electrical, among others.

RSM is not just another marketing firm; we are a technology-driven powerhouse. Our significant investments in marketing technologies allow us to create proprietary “tech stacks” that extend well beyond basic certifications like “Google Partner.” These investments give our clients access to technological advantages rarely found in mid-market firms, enabling them to compete at a higher level and achieve scalable growth.

A Diverse Family of Brands

RSM goes to market as a diverse family of brands, each specializing in different facets of marketing expertise. Our brands include Unravel SEO, 360Ideas, Hydraulic Studio, 360Directories.com, Wichita Consumer Research Center, Air Capital Drone Co., and HowToAdvertiseOnSiriusXM.com. This array of brands allows us to offer a wide range of services and tailor our approach to meet specific client needs, all while maintaining a cohesive and unified marketing strategy.

Our Core Values: Candor, Action, and Curiosity

  • Candor: At RSM, we value honesty and transparency. We communicate clearly and openly, ensuring that our clients always receive straightforward advice. We avoid overhyping strategies and focus on what genuinely works, offering recommendations that we would implement for ourselves.
  • Action: We prioritize practical, actionable insights over theoretical knowledge. Our approach is hands-on, focused on implementing strategies that you can immediately apply to enhance your marketing ROI. RSM U, our educational platform, is designed to equip you with real-world skills and strategies.
  • Curiosity: The marketing landscape is ever-evolving, and staying ahead requires a relentless pursuit of knowledge. At RSM, we foster a culture of continuous learning and innovation. Our team’s curiosity drives us to explore new ideas and technologies, ensuring that we always offer the most advanced and effective solutions to our clients.

Join RSM Marketing to experience a partnership that transforms your business through strategic marketing grounded in core values and propelled by advanced technology. Let us help you navigate the complexities of the digital world and achieve remarkable growth and success.

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  • Services Offered

SEO (Search Engine Optimization)

Website Audits

An important step when onboarding new clients is a thorough website audit. Our team assesses every element of the website that can impact its SEO performance and then creates a report outlining the site’s strengths and weaknesses.

Keyword Research

Keywords give you better insight into how people search and what they search for online. We optimize your content around high-value keywords to get your business in front of potential customers.

On-Page Optimization

This primarily focuses on your site content and its optimization for organic search results. Optimization entices search engines and users to go through the conversion funnel with unique and compelling, keyword-rich content.

Off-Page Optimization

Off-page SEO is all about link building. Building links from relevant sites to yours drives more traffic back to your website and assures search engines that it’s trustworthy.

Local SEO

Local SEO is a must if you serve the public in a specific location—especially if you have a storefront. If you don’t come up in the search results and Google Maps listing when a local customer searches for your business type or service, you’ll likely lose them to a competitor who does.

Google Business Profile Optimization

Your Google Business Profile (formerly Google My Business) allows you to connect with customers on Google Search and Maps. (If you Google your business name and a special panel comes up with your information, that’s your Google listing.) Along with basic information about your business, you can share photos, reviews, menus, special offers, updates and more.

PPC (Pay-Per-Click) Management

Paid Search

Enhances your online visibility by placing your ads in top search engine results, ensuring you attract highly targeted traffic based on specific keywords related to your business.

Paid Social

Boosts your brand presence on social media platforms through targeted ads designed to engage your desired audience, driving awareness, and conversions.

Remarketing

Re-engages previous website visitors by displaying customized ads to them as they browse other sites, increasing the likelihood of conversion by keeping your brand top-of-mind.

Display Advertising

Utilizes visually appealing banner ads placed on strategic websites to capture attention and direct traffic to your site, enhancing brand awareness and reach.

Programmatic Advertising

Leverages automated bidding and placement of ads across various digital platforms, optimizing in real time for the most effective ad exposure to your target audience.

Video Advertising

Captures user interest through compelling video content placed on various digital platforms, designed to increase engagement and promote brand recall.

Website Design

Site Structure Development

Constructs the backbone of your website with a focus on usability, navigation, and aesthetic appeal, ensuring a solid foundation that enhances user experience and site functionality.

Copywriting

Creates engaging, persuasive, and SEO-friendly content that resonates with your audience, communicates your brand message effectively, and drives conversions.

Custom Graphic Design

Delivers unique and visually compelling designs tailored to your brand, enhancing the visual appeal of your website and ensuring it stands out in a competitive digital landscape.

Custom Website Coding

Provides bespoke coding solutions for your website, allowing for customized features and functionalities that meet specific business needs and user requirements.

eCommerce Website Development

Builds robust online stores equipped with custom functionalities, ensuring a seamless shopping experience from browsing to checkout, tailored to both your business needs and customer preferences.

Open now

8:00 am - 5:00 pm

  • Monday

    8:00 am - 5:00 pm
  • Tuesday

    8:00 am - 5:00 pm
  • Wednesday

    8:00 am - 5:00 pm
  • Thursday

    8:00 am - 5:00 pm
  • Friday

    8:00 am - 5:00 pm
  • Saturday

    Closed all day
  • Sunday

    Closed all day
  • Local time

    December 2, 2024 1:25 pm

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